Shakira attracts a crowd of 2 million people in Copacabana

A crowd occupied the sands of Copacabana on Saturday (2/5), for the concert of Colombian singer Shakira. It was 2 million people, according to Riotur. After Madonna and Lady Gaga, it was Shakira's turn to take the stage set in front of the Copacabana Palace the biggest show of his career. The presentation included the third edition of the “Every World in Rio”, already incorporated into the city’s official calendar, with events scheduled until at least 2028.

A drone show opened the night at Copacabana Beach, drawing in the sky an imposing wolf, symbol of Shakira's strength and identity, which seemed to welcome the artist. Soon after, she appeared on stage wearing the colors of Brazil, pulling out a collective shout from the public that took over the sands.

Vividly moved by the crowd, Shakira made a point of speaking in Portuguese and recalled her trajectory with the country: “Hello, Brazil, how are you guys? To think I came here when I was 18, dreaming of singing to you... and I fell in love with you. Brazil, I love you. It’s magical to see millions of souls together, ready to sing, get emotional, dance and remember the world of what is really important.”

In one of the most striking moments of the opening, the singer dedicated the show to women, reinforcing a message of strength and unity: “ We women, every time we fall, get up wiser, stronger and more resilient. Women don't cry anymore. So this show is for all of us. Alone we may be more vulnerable, but together we are invincible.”

The show ta m also had the presence of brazilian singers. Anitta, Caetano Veloso, Maria Bethânia and Ivete Sangalo shared the stage with the Latin star and enchanted the gifts.

The event should move around R$ 800 million in the Rio economy, according to a study by the Municipal Secretariat of Economic Development (SMDE) in partnership with Riotur, with impact on sectors such as hospitality, gastronomy, transportation and commerce.

Everyone in Rio drives tourism and collection in May

The “Everybody in Rio” has driven tourism in May, historically considered low season in the city. Data from the Carioca Tourism Observatory (SMTUR-Rio) show an increase in the number of visitors in the years with shows in Copacabana. In 2024, the growth in the Labor Day holiday was 34.2% compared to the previous year. In 2025, the increase was 90.5% compared to 2023.

In May 2025, the city raised R$ 66.8 million in ISS linked to tourism services, events, transportation and associated activities, real growth of 23.2% compared to May 2023. In comparison with May 2024, the real increase was 8.2%.

The shows also broaden the international projection of Rio. For 2026, the estimate is about $250 million in international spontaneous media. In addition, the events of 2024 and 2025 generated about $500 million in global exposure to the city.