Réveillon 2026 of Rio can move R$ 3.34 billion in the city economy

According to the study “Réveillon in Data”, prepared by Prefeitura do Rio, through the Riotur, the Municipal Secretariat of Economic Development and the João Goulart Foundation Institute, the potential economic impact of the Réveillon in the city is estimated at R$ 3.34 billion, a value 6% higher than that recorded at the turn 2024 to 2025. The expectation is that more than five million people will participate in the events spread throughout the municipality. Only in Copacabana, the estimated audience corresponds to half of this total, bringing together cariocas and tourists.

Economic movement is based on the daily tax notes of service subgroups directly impacted by the Réveillon, according to information from the Municipal Department of Finance. Soon, the publication “Réveillon in Data” will be available at the Economic Observatory of Rio, on the websites observatorioeconomic. river, Repertory. river, riotur.rio and reveillon.rio.