Lift puts Rio as a preferred destination of São Paulo for Réveillon and Carnaval

When the subject is Carnaval and Réveillon, Rio de Janeiro continues to lead travellers' preferences. That's what the latest research from the institute shows. Datasheet, held with residents of the capital of São Paulo.

The city was once again identified as the preferred destination of the São Pauloans to pass the two dates. It is the sixth consecutive year in which the Wonderful City leads the New Year's preference and the fifth followed as Carnaval's number one destination.

In the case of Réveillon, Rio appears with 18% of spontaneous mentions. The beach of Copacabana, symbol of the largest turn in the world, was mentioned separately by 8% of respondents. At Carnaval, the city leads with 22% of the answers.

The survey was conducted between March 19 and 26, this year, with 1,092 people interviewed in person. The margin of error is three percentage points.

Capital of major events

The data reinforces what was seen on the streets of Rio during the big holidays. At the largest popular party on the planet, more than 8 million people participated in blocks, parades and parties in the city, moving around R $ 5.7 billion in the economy, according to a survey by the Prefeitura do Rio, through the Riotur, Secretariat of Economic Development and João Goluart Institute.

At the Réveillon of 2025, about 5 million people participated in the celebrations on the streets and beaches, with emphasis on the fire show in Copacabana, which follows among the largest in the world. Data from ABIH-RJ show that event generated an impact of R$ 3.2 billion in the Rio economy and neighborhoods such as Centro, Flamengo, Ipanema, Barra and Copacabana registered hotel occupation above 96%.

Learn more: July holidays must move R $ 2.5 billion in the economy of Rio