Tourism in summer 2026 must move R $ 12.8 billion in Rio

Tourism should inject about R$ 12.8 billion into the economy of Rio during the summer of 2026. The estimate of the City Hall indicates an increase of 18% compared to the same period of the previous year.

The projection was made by Riotur, in partnership with the municipal departments of Economic Development (SMDE) and Tourism (SMTUR-RIO), and takes into account the presence of 5.7 million tourists in the city between December 21, 2025 and March 20, 2026. Of this total, 1.2 million must be international visitors and 4.5 million Brazilian tourists.

To reach this value, the average expenses of visitors during the trip were considered. On average, each Brazilian tourist must spend R $ 1,856, while the foreign tourist spends about R $ 3,645, according to a study by IFec RJ (Femercio Institute of Research and Analysis), with updated values for November 2025.

Spending includes expenses on accommodation, bars and restaurants, food, transportation, fuel, leisure and entertainment such as parties and sightseeing tours. They also enter the account spent on telephony, internet and shopping, such as clothes and souvenirs.

The Prefeitura do Rio maintains an agreement with IFec RJ for conducting economic studies, including analyses of tourism in the city.

These studies can be consulted on the website observatorioeconomic.rio.