RioMarket’26 brings together names of Brazilian and international audiovisual during the Rio Festival

From 1 October, the RiverMarket’26 promises to bring together professionals, companies, creators and specialists from Brazil and abroad to discuss the transformations and new paths of the audiovisual industry. The program takes place until the 10th, in the Utopia Warehouse, in the Port Pier, as part of the Rio Festival, and includes seminars, workshops, professional meetings, business rounds and training activities. Over ten days, the event discusses issues related to production, distribution, technology, internationalization, sustainability, new business models and public behavior. Among the subjects that go through the programming are TV 3.0, FAST Channels, artificial intelligence and microdrama growth, formats that have been transforming the forms of creation, circulation and consumption of audiovisual content.

Main event panels

The program also brings together prominent names of Brazilian and international cinema. Actor Rodrigo Santoro and director and screenwriter Marcelo Gomes participate in a conversation about their trajectories and contemporary audiovisual. Iranian filmmaker Asghar Farhadi, winner of two Academy Awards for Best International Film, also participates in a meeting with the public. Another highlight is the table “Cinema Without Borders” that brings together Maria João Bastos, Paulo Rocha and Beatriz Frazão, with mediation by Vanessa Giacomo. The actress also participates in the meeting “Actors and Actresses Performers” alongside Maria Gal, Isabelle Nassar and Marcelo Serrado. The program also includes the release of Vanessa Giácomo’s book “Hotel Captiveiro”, and an activity on casting preparation from the case “Sombras”, with Kika Freire and Vanessa Giácomo. The relationship between the Brazilian audiovisual and the international market appears in different activities. Carla Sánchez Armas, president and general director for Latin America of the Motion Picture Association (MPA), participates in the meeting “Brazil: Creative Power in a Global Market” John Gibson, Vice President of Government Affairs and Relations with the MPA Industry, is on the table “Talent: the strength behind growth” The international programme also includes Spanish producer Esther Garcia, El Deseo, responsible for part of Pedro Almodovar's filmography. In a masterclass, she addresses her career of more than five decades in cinema and her experience in productions by filmmakers such as Lucrecia Martel, Isabel Coixet and Guillermo del Toro. Garcia also produced “La Bola Negra”, by Javier Ambrossi and Javier Calvo, a film that will make the official opening of the Rio Festival.

Beyond the seventh art

The new technologies and emerging formats are also among the central issues of RioMarket. In partnership with TikTok, the event promotes discussions on the relationship between platforms, fans and creators. Technological programming also includes debates on artificial intelligence and a meeting with Louise Peres, from Meta, dedicated to the new technology in audiovisual. Microdramas make room on the table “The Vertical Revolution: Narratives, Business Models, and Streaming Global Strategies in the Age of Microdramas” that brings together representatives from different international markets. The event also discusses the internationalization of games in the activity “Export the Brazilian game: soft power or business plan?” with the participation of professionals linked to ABRAGAMES and RioFilme. Another highlight is the case study of “100 Days”, which brings together Carlos Saldanha, Paula Cosenza and Bruno Bluwol, from Walt Disney Company. The conversation addresses backstage and the challenges of a large-scale production, including co-producers from different countries. The preservation and circulation of film heritage are also part of the agenda. Elise Girard, from the French Cinemateca, presents the Henri Platform, aimed at the availability of rarities and collections of the history of cinema. Jacqueline Lyanga, curator and co-director of Berlinale film programming, participates in a conversation about the paths of international curatorship and independent cinema at festivals. The discussions on public and communication complete the programming, with the launch of the campaign “Cinema Far Beyond Screen” with the publicist and writer Lula Vieira, and the debate “What does the public want to see and how to talk to him?”, which brings together professionals from Sony Pictures and Image Films. In addition to seminars and debates, RioMarket has workshops, training activities, professional meetings and business rounds. The event also maintains RioMarket Jovem, a training program aimed at the new generation of audiovisual, with workshops and practical activities. Business rounds take place between October 5 and 9 and connect producers to players from the national and international audiovisual market. Service Date: 1st to 10th October Timetable: from 9 a.m. to 6 p.m. for accreditation and withdrawal of credentials; the programming has specific schedules according to each activity. Location: Utopia warehouse Address: Av. Rodrigues Alves, s/no – Santo Cristo Tickets: Free access by withdrawal from Day Pass for the day desired by Here..