
Tourism • October 08, 2025
Rio shines in international tourism and leads Brazil to the best brand in history
By Mariana Novaes
Published on Updated on
1 min read
Everybody in Rio. The whole world is here!
Everybody in Rio. The whole world is here!
Rio is once again shining on the international tourism scene! From January to September 2025, the state received 1.63 million foreign tourists, a growth of 51.7% for the same period of 2024.
This increase consolidates Rio as Brazil's main gateway to the world, helping the country reach the best tourist result in your history.
International tourists record in Brazil
For the first time, Brazil received 7.09 million international tourists In the first nine months of the year. This represents an increase in 45% for 2024, which had already been a record year!
This movement also positively impacted the economy: until August, foreign tourists left $5.4 billion in Brazil, which means 11.7% more than in the same period last year.
Where do the tourists who visit Rio come from?
The main countries of origin of international visitors to Rio in 2025 were:
Argentina: 593 thousand tourists (+83%)
Chile: 276 thousand tourists (+29.7%)
United States: 161 thousand tourists (+26.8%)
Uruguay: 76,000 tourists (+97.5%)
France: 63 thousand tourists (+20.8%)
More international flights to Brazil
This growth also follows the expansion of the international air network: 75,000 scheduled flights to Brazil in 2025, an increase in 16.3% for 2024.
A Argentina it remains the country that sends most tourists here, with 2.79 million visitors (high 90%), followed by:
Chile: 604 thousand tourists
United States: 564 thousand tourists
Uruguay: 420 thousand tourists
And the movement doesn't stop there. In the coming months, Rio will be the scene of various cultural, sporting and corporate events, reinforcing its position as capital of major events and strategic destination for travelers from all over the world. You want to know what's coming? Follow the full schedule in our link.
Read also

September 16, 2026• Tourism1 min read
Cup Games Liberators evidence strength of Argentine and Ecuadorian markets in Rio tourism, reports
The realization of Copa Libertadores clashes in the Maracanã highlights South American football and also draws attention to the tourist flows that connect the city of Rio to other countries of the continent. Second study by the Carioca Tourism Observatory, Prefeitura do Rio..

September 09, 2026• Tourism1 min read
Rio is pointed out as the main destination of luxury tourism in Brazil, according to survey
A survey published in the BLTA 2026 Yearbook highlights the city of Rio as the main destination of luxury tourism in Brazil. Published by the Brazilian Luxury Travel Association (BLTA) in partnership with the Senac University Center, the study shows the strength of the segment in the country, which moved R$ 3,34..

July 20, 2026• Tourism2 min read
Impact of tourism on the economy of the city reaches R $ 17.2 billion in the first half of 2026
Tourism continues to drive the economy of Rio!

July 17, 2026• Tourism2 min read
Season of humpback whales moves nature tourism in Rio
Between June and November, the coast of Rio gains a special attraction: the humpback whale season. From the icy waters of Antarctica, they travel thousands of kilometers to the Brazilian coast to mate and give birth to their young, providing one of the most impressive..
