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Rio leads national ranking of reputation and image

Tourism • October 08, 2025

Rio shines in international tourism and leads Brazil to the best brand in history

By Mariana Novaes

Published on Updated on

1 min read

Everybody in Rio. The whole world is here!

Everybody in Rio. The whole world is here!

Rio is once again shining on the international tourism scene! From January to September 2025, the state received 1.63 million foreign tourists, a growth of 51.7% for the same period of 2024.

This increase consolidates Rio as Brazil's main gateway to the world, helping the country reach the best tourist result in your history.

International tourists record in Brazil

For the first time, Brazil received 7.09 million international tourists In the first nine months of the year. This represents an increase in 45% for 2024, which had already been a record year!

This movement also positively impacted the economy: until August, foreign tourists left $5.4 billion in Brazil, which means 11.7% more than in the same period last year.

Where do the tourists who visit Rio come from?

The main countries of origin of international visitors to Rio in 2025 were:

Argentina: 593 thousand tourists (+83%)

Chile: 276 thousand tourists (+29.7%)

United States: 161 thousand tourists (+26.8%)

Uruguay: 76,000 tourists (+97.5%)

France: 63 thousand tourists (+20.8%)

More international flights to Brazil

This growth also follows the expansion of the international air network: 75,000 scheduled flights to Brazil in 2025, an increase in 16.3% for 2024.

A Argentina it remains the country that sends most tourists here, with 2.79 million visitors (high 90%), followed by:

Chile: 604 thousand tourists

United States: 564 thousand tourists

Uruguay: 420 thousand tourists

And the movement doesn't stop there. In the coming months, Rio will be the scene of various cultural, sporting and corporate events, reinforcing its position as capital of major events and strategic destination for travelers from all over the world. You want to know what's coming? Follow the full schedule in our link.

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