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Rio leads national ranking of reputation and image

Tourism • March 09, 2026

Rio registers two-digit growth in tourism collection in 2025

By Mariana Novaes

Published on Updated on

1 min read

The presence of 12.5 million national and international tourists in Rio during 2025 had a direct impact on the city's economy. According to data from the City Hall, the municipality raised R $ 315.2 million in taxes related to the tourism sector, already discounted inflation.

The presence of 12.5 million national and international tourists in Rio during 2025 had a direct impact on the city's economy. According to data from the City Hall, the municipality raised R $ 315.2 million in taxes related to the tourism sector, already discounted inflation.

The value represents a growth of 14.3% in the collection of the Services Tax (ISS) compared to the previous year. The tax relates to tourism services such as accommodation, travel agency and similar activities.

The numbers were calculated from data from the Municipal Department of Farm of Rio de Janeiro (SMF). The collection and analysis of the information were carried out by the Riotur, Municipal Secretariat of Economic Development of Rio de Janeiro (SMDE) and the Municipal Department of Tourism of Rio de Janeiro (SMTUR).

With the increase in the flow of tourists and the positive impact on the collection, tourism continues to consolidate as a strategic sector for the economic development of the city, boosting investments and strengthening the image of Rio as one of the world's main destinations!

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