Rio prepares for a historic summer with an increase in the number of tourists and the collection

A recent report released by Prefeitura do Rio through Riotur and Secretariat of Economic Development, points to a significant growth in tourism during the summer season, between december 2025 and march 2026. The estimate is that the city receives about 5.7 million visitors, which represents an increase in 14.2% regarding the last summer, when the flow of tourists had already been considered exceptional.

The economic impact should also accompany the growth of the public. The previous summer, the capital of Rio de Janeiro registered R$ 142,6 million s in collection of ISS from activities related to tourism and events. With the new projection, municipal revenue can reach R$ 164,3 million, driven mainly by the high in the hotel occupation, the expansion of the agenda of events and the strengthening of actions aimed at promoting the destination Rio.

Rio All Year Round

Still according to the City Hall, the good results expected are the result of an integrated policy that has been built over the last few years to consolidate Rio as one of the main tourist centers in the country, such as the Official Calendar of Events of the City - “Rio All Year Round”

The expectation is that the season brings direct benefits to various segments of the economy, such as hospitality, gastronomy, transportation, commerce and entertainment. In addition to Brazilian tourists, Rio must receive an increasing number of foreign visitors, especially from South America, Europe and the United States.

With crowded beaches, an intense cultural agenda and the arrival of major events such as Réveillon and Carnaval, the summer of 2025/2026 promises to warm not only the temperatures, but also the Rio economy, reaffirming the role of the Wonderful City as one of the most desired tourist destinations in the world.