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Rio July holiday

Tourism • June 30, 2026

Rio is the Brazilian destination most sought by foreign tourists for the holiday of July

By Mariana Novaes

Published on Updated on

1 min read

Photo: Alexandre Macieira | Riotur

Rio is the Brazilian destination most sought by foreign tourists for the holiday of July 2026. This is what reveals a survey of Booking. with, one of the largest lodging reservation platforms, flights, season rental and tourist services in the world.

Rio is the Brazilian destination most sought by foreign tourists for the holiday of July 2026. This reveals a survey of the Booking. with, one of the largest platforms of accommodation reservations, flights, season rental and tourist services in the world.

According to the survey, the capital of Rio de Janeiro leads the ranking of national destinations most researched by international travelers for hosting during the month of July. Next appear São Paulo (SP), Búzios (RJ), Porto de Galinhas (PE) and Foz do Iguaçu (PR).

The result reinforces Rio’s attractiveness in the international market, especially during the school holiday period, when the city offers a diverse schedule of events, cultural attractions, outdoor experiences and world-renowned landscapes.

In addition to the leadership among foreign tourists, Rio is also among the preferred destinations of Brazilians for the July holiday, ranking second in the national ranking, behind only São Paulo. The performance shows the strength of the city in both international and domestic tourism.

Brazilian destinations most sought by foreign tourists for July 2026:

  1. Rio de Janeiro (RJ)
  2. São Paulo (SP)
  3. Búzios (RJ)
  4. Port of Galinhas (PE)
  5. Foz do Iguaçu (PR)

The survey considers searches carried out in Booking. with between May 1st and June 16, 2026 for lodgings during July. The data represent the volume of research done on the platform and do not necessarily correspond to the actual reserves.

This performance follows intense calendar programming Rio All Year Round, which gathers, during the month of July, festivals, sporting events, cultural attractions and experiences for different visitor profiles, reinforcing the vocation of Rio as a destination for all seasons.

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