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Rio leads national ranking of reputation and image

Tourism • November 10, 2025

Rio is featured in the World’s Best Cities 2026 and is among the 50 best cities in the world

By Mariana Novaes

Published on Updated on

2 min read

Rio was elected the 4th best city in Latin America, the Rio capital reaffirms its global role. The city appears in the 42nd world position and in the 4th Latin American ranking in the World’s Best Cities 2026, prepared by Resonance Consultancy, international consulting leader in..

Rio was elected the 4th best city in Latin America, the Rio capital reaffirms its global role. The city appears in the 42nd world position and in the 4th Latin American ranking World’s Best Cities 2026, prepared by Resonance Consultancy, leading international consulting in branding and marketing of places, tourism and economic development, in partnership with Ipsos, one of the world’s largest market research and public opinion companies.

The study measures urban competitiveness and the capacity of cities to attract young professionals (25 to 44 years), visitors and new businesses. At the global top, London holds the lead for the 11th consecutive year, followed by New York and Paris.

The report highlights the resumption of the city’s tourist, cultural and economic breath, stating that “Rio is accelerating, on the beaches, on the stages and in the meeting rooms”.

Among the main highlights:

Megashows in Copacabana, like Madonna (2024) and Lady Gaga (2025), who attracted millions of people and moved the tourism economy.

Global highlight in culture and entertainment, with 11th place in nightlife and 11th in theaters and concerts.

Improvements in international air access before the FIFA 2027 Women's World Cup, with the Maracanã between the host stadiums.

The study also celebrates the strengthening of the Rio cultural scene, with the return of the historical Roxy of Copacabana, now transformed into the Roxy Dinner Show, and the completion forecast of the Museum of Image and Sound in early 2026. O Museu do Amanhã, landmark of Porto Maravilha, completes 10 years with new programming, reinforcing the 21st place of Rio in museums.

Urban revitalization is also highlighted, with the new stadium and leisure district of Gasometer, surrounded by restaurants, cultural spaces and shops, which guarantees the city the 14th place in shopping.

O Tijuca National Park, with its trails and beaches, consolidates Rio as the metropolis that unites forest and sea, result that ensures the 12th place in nature and parks.

General indicators
In the sub-indices evaluated, Rio appears in:

37o in habitability

22o in attractiveness

142nd in prosperity, showing advances in tourism, culture and connectivity, but still challenges in the business environment and income generation.

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