Rio Innovation Week 2025 moves around R$150 million in the Rio economy

The 2025 edition of Rio Innovation Week, held between days August 12 and 15 at Pier Mauá, moved about R$ 149,7 million in Rio’s economy. The event brought together more than 200,000 participants, including 15% of national tourists and 25% of visitors from the interior of the state, according to research by the Riotur and the Municipal Secretariat of Economic Development in partnership with the organizers of the event.

Considering direct and indirect spending on food, transportation, accommodation, shopping, sightseeing, culture, as well as investments in infrastructure and ticket sales, the economic impact generated reinforces the importance of the service sector for the city.

Rio Innovation Week is recognized as the largest event of innovation, business, creativity and technology in Latin America. This year, hundreds of exhibitors, startups, public and private sector leaders, as well as thousands of participants in experiences, panels and activations at Pier Mauá warehouses.

In the arena “No Clima do Rio”, City Hall through the Riotur and the Municipal Secretariat for Economic Development, about 2,000 people followed 32 panels, about 70 speakers and more than 50 hours of content. During the event, the campaign was launched of the same name, which aims to consolidate the city as a global destination for leisure, business, culture, events and investments, highlighting ten pillars of the carioca experience, such as music, gastronomy, sport, nature and innovation. The campaign had its official debut with the exhibition of the institutional video in the arena, symbolizing a new phase of the city's communication.

See the highlights of the No Clima do Rio Arena:

Day 1 Sustainability, Diversity and Smart Cities

The first day brought together names such as Osmar Lima (SMDE), Maína Celidônio (Transportes), Dom Filó (Cultne TV) and Hector Kadri (UN Tourism), discussing topics such as urban mobility, inclusion and afrotourism. Panels such as “Rio para Todos”, “Afroturismo” and “Smart Cities” showed the role of the city in building a more diverse, accessible and resilient future.

Day 2 Sport, Entertainment and Technology

With panels on electronic sports, content tourism and major events, the second day featured discussions such as “The Sport as City Strategy”, with Duda Magalhães (Dream Factory), Gustavo Oliveira (IMM) and Carlos Galvão (Ironman Brazil), and “Intelligent City, Ethics Management”, addressing AI and transparency in public management.

Day 3 Global and Geopolitical Connections

The partnership with the Eurasia Group led to Chris Garman and Clayton Allen stage for a series of high-level debates on the role of Brazil, the USA and China in current and future geopolitical dynamics. Themes such as artificial intelligence, global trade and democracy were discussed from the perspective of innovation and regional impact.

Day 4 Creativity, Carnaval and Business

The closing of the program brought debates about innovation in luxury hotel, creative economy and the Carnaval as a driving force for social development. The panel “Carnaval as Creative Industry”, with Carla Brito, director of Carnaval of LigaRJ, highlighted the economic and cultural impact of Brazil’s largest popular party. At the end of the day, the “Rio para Negócios” panel gathered names from the event and infrastructure sector to discuss the positioning of the city in the market for international conferences and fairs.