Open River expands structure and capacity for the public from the 2027 edition

O Open River, South America's single and largest ATP 500 tournament, prepares a new chapter of its history from the 2027 edition. Driven by the growth of tennis in Brazil, by the high public demand and by the consolidation of the tournament as one of the main sporting and entertainment events in the country, the event will have a new configuration within the Brazilian Jockey Club, with the expansion of its main areas to the space known as Pio do Prado.

Change represents a significant leap in scale, capacity and experience. The total area of the Open River will increase from 40,000 m2 to 67,000 m2, a growth of approximately 67%, allowing to expand the offer of tickets, improve circulation and create new spaces for entertainment, gastronomy and coexistence for the public.

The new structure follows the growth of the tournament and predicts a 50% increase in the number of spectators. The new structure will feature four blocks of games, significantly expanding the tournament's capacity and the offer of matches for fans. But the expansion goes beyond the courts and contemplates a more complete experience for those accompanying the event. Among the novelties is an area of exclusive and dedicated gastronomy, with more space and comfort for the public.

Open River Square It will be enlarged

The Rio Open Square, one of the most prominent spaces of the tournament, will also be expanded. Inspired by major international tennis events, the area was conceived as a meeting point for fans, where they can follow the schedule, talk, eat and drink, creating an atmosphere of coexistence that goes beyond the matches.

The area for sponsors will also be expanded and will gain more comfort and structure, contributing to an even better experience for the public and creating new possibilities for brands to develop more creative, relevant and surprising activations during the tournament.

The expansion follows a moment of strong growth of tennis in the country, which has already been consolidated in recent years, with the increased interest of fans and practitioners and the evolution of the market. The emergence of new Brazilian talents, such as João Fonseca, reinforces this movement and further broadens visibility and interest in the modality.

In 2026, Rio Open received about 70,000 people over the nine days of competition, reinforcing the size achieved by the tournament and the demand for an even larger structure, able to keep up with this growth and offer an increasingly complete experience to the public.

Open River as Sports and Entertainment Platform

Throughout its trajectory, the Open River consolidated as one of the most striking dates of the sports calendar and events of the City and the State of Rio de Janeiro. Disputed traditionally in the workspace and integrated into the official ATP calendar, the tournament transcends the high-performance sport and established itself as a platform of entertainment, gastronomy, business, culture and relationship.

The event brings together some of the main names of the international circuit and simultaneously offers a programming that connects sport and lifestyle. The Leblon Boulevard concentrates brand activations, interactive experiences, official shops, gastronomy and other attractions, expanding the viewer's journey beyond the matches.