No Clima do Rio: Luxury hotel network, Four Seasons, arrives in town in 2029

The Canadian Four Seasons luxury hotel network confirmed its debut in Rio in 2029. The new project will be installed in the old building of the Marina Hotel, at the Leblon, which will undergo extensive revitalization. The information was released through the portal Square Metro.

With an estimated investment of R $ 600 million, the project provides about 120 rooms and suites, as well as spa, gym, event area and an international restaurant not yet disclosed. The works began this month (December 2025) and should gain pace from 2026. The arrival of the brand reinforces the current positive cycle of Rio de Janeiro hospitality, which has attracted new investments and regained its competitiveness.

According to partial data from the Carioca Tourism Observatory, Rio received more than 10 million visitors between January and October 2025, a growth of 11.8% compared to the previous year.

The flow of international tourists also advanced significantly, from 1.1 million to 1.7 million in the same period, a 50% increase. The heating of the sector has guaranteed occupation rates that reach 98% in the high season, according to the Brazilian Association of Hotels Industry of Rio de Janeiro (ABIH-RJ).

Return to Brazil and revitalization of a border icon

Founded in the 1960s and present in 44 countries, Four Seasons is recognized worldwide for its high standard properties, some of which are scenarios of the award-winning series The White Lotus, from HBO, filmed in units of Hawaii, Italy and Thailand. The network operated in Brazil until 2020, when it closed the activities of its hotel in Morumbi, São Paulo.

The new address in Rio also marks the revitalization of one of the most emblematic buildings in the South Zone. Opened in the 1980s, Hotel Marina was a recording scene, such as the novel Loved Women. The building was abandoned since 2017 on the edge.