July holidays must move R $ 2.5 billion in the economy of Rio

With the arrival of winter holidays, Rio is already preparing to receive a significant number of tourists. The City Hall forecast is that more than 1.1 million people visit the city in July, which represents a 20% increase compared to the same month of 2024. The estimate was made by the municipal departments of Economic Development (SMDE), Tourism (SMTur) and Riotur.

Last year, there were about 944 thousand tourists, mostly Brazilian tourists, of whom 88.6% were nationals and 11.4% were foreigners. In 2025, the expectation is even greater: 1 million Brazilians and approximately 130,000 international visitors must land in the capital of Rio de Janeiro.

And with so many people out there, the economy in Rio only grows! According to City Hall, tourism should inject R $ 2.5 billion into the city only in July. The calculation takes into account the average time that each tourist spends here and how much per day: tourists usually stay five days, spending an average of R$ 605 per day, while Brazilians usually spend four days, with a daily expenditure of R$ 529.

This increase in tourism doesn't come for nothing. Rio has invested more and more in its image and agenda of events. The city will host, for example, the BRICS dome and has a calendar filled with attractions released by Riotur, all designed to attract visitors and move the city.

Check out the official city event calendar: Rio All Year Round